They only make Media Players. The Media Player has had it's day. During the testing of first gen ARM based chips, 4K Smart TV's arrived. 4K TV without 4K media is a pointless exercise. Every 4k TV has to be Smart, and offer 4K vod. All the last few generations of HD TV's have also been Smart. The niche for external media players has shrunk to virtually nothing. No point saying they are not as good an external device is they satisfy the needs of 99.9%. Not finding a decent first gen ARM chip, and they tested lots, saved them from having unprofitable product. To them it wasn't Boom, that would have been the sound of going bust. They where not going to do an A C Ryan, seeing themselves as Media Player makers first, and a business second.
You can never say, never again. When they started Smart TV's didn't exist. The likes of Popcorn (sigma) and Mede8er(realtek) identified something was missing and filled it. It is no longer missing, it comes built in. So what's needed is another missing feature to be supplied by small companies.